WordPress Full-Stack Developer (m/f/d) with Skills in Performance Marketing & Automation

Remote Spain, DE

The Company

The Institutional Investment Group (2IG) is one of the leading independent investment platforms for real estate and other real assets in Germany and Europe. With approx. 350 employees, 2IG administrates and manages assets of more than 50 billion euros in approx. 25 countries.

To further develop and market a neutral B2B content platform with social media features, transforming it into Europe's leading Real Asset Knowledge Hub, we are looking for a creative WordPress Full-Stack Developer with additional skills in performance marketing & automation.
 
The project team offers you the freedom and creative possibilities of a startup, combined with the advantages of an established corporate group with a stable business model.
 
Your Role:

As a WordPress Full-Stack Developer with skills in Performance Marketing & Automation, you are a versatile talent with both technical and creative capabilities.
 
With passion and dedication, you will take responsibility for the further development and marketing of our content platform.
Additionally, you will be responsible for maintaining our other WordPress websites and conceptualizing and implementing performance marketing strategies.

Your Tasks & Responsibilities:

WordPress Full-Stack Development:
 
... Development and maintenance of WordPress websites (frontend and backend), especially
     a complex content platform with social media features
... Selection and implementation of WordPress plugins to adapt specific features
... Collaboration with our graphic designer and communications team
... Ensuring the quality and performance of our websites

Performance Marketing & Automation:

... Conceptualization and implementation of (partially) automated marketing campaigns
     (e.g., email marketing, social media marketing)
... Selection and integration of suitable marketing automation tools
... Continuous analysis and optimization of marketing campaigns based on defined KPIs
... Creation of reports and presentations
... Expansion of Matomo tracking on websites and integration with various user databases and
     media channels such as LinkedIn to build a comprehensive Customer Data Hub

Your Profile:

... A degree in Computer Science, Web Development, or a comparable qualification
... Strong knowledge and experience in WordPress (themes, plugins, hooks, APIs, custom
     post types)
... Excellent programming skills in frontend and  backend technologies (e.g., CSS, JavaScript, 
     TypeScript, JSON, PHP, MySQL)
... Good understanding of UI/UX and attention to design details
... Knowledge of security measures and technical SEO
... Proven experience in conceptualizing and successfully implementing performance
     marketing strategies and marketing automation using suitable tools (CRM, CDH, email
     marketing software, etc.)
... Analytical skills and experience in data analysis
... A structured, independent, and detail-oriented working style, paired with high creativity and
     solution-oriented thinking
... Strong communication skills in English (German is a big plus) and team spirit
... Affinity for financial topics is desirable

What We Offer

       REMUNERATION PACKAGE
       We offer an attractive remuneration package that also values commitment in monetary
       terms.
 
       FEEDBACK & DEVELOPMENT OPPORTUNITIES
       We provide regular and structured feedback that allows our colleagues to develop on the
       job but also within the company.
 
       FLEXIBLE WORKING HOURS
       Whether early birds or late risers or daycare opening hours, we are generally flexible. The
       most important thing for us is that the work gets done and that you fit in well with the team.

Our Common Path to Cooperation

If you are interested in playing a key role in shaping our group of companies and our success, we look forward to receiving your application, stating your earliest possible starting date and salary expectations. We will get back to you as soon as possible.
 
For more information about the Institutional Investment Group, please visit www.2ig.de.
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