(Senior) Global Brand Manager (m/f/d) New Brands / Projects
Bionorica, with approximately 2.200 employees worldwide, is the German market leader in over-the-counter herbal medicines. For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with pioneering results from scientific research. "Phytoneering" is the formula for our success, which has kept us on a growth trajectory for years. This is how we open up new markets with innovative, highly effective herbal medicines.
To strengthen our Global Marketing team, we are looking for a creative and strategic Brand Manager (m/f/d) who will take responsibility for our new brands, projects and products.
These are the tasks for this position:
- Development of a mid-term vision, ambition and strategy for our new brands, projects and products, taking into account country-specific market conditions and cultural differences
- Design and maintenance of brand identity, ensuring brand consistency across all channels
- Responsibility for the entire brand experience throughout the product lifecycle
- Conducting analysis of campaign results and consumer insights for continuous improvement
- Management and maintenance of global brand books to ensure a consistent brand presence
- Conducting market and consumer research to derive actionable insights
- Leading the product portfolio and lifecycle management (LCM) to maximize market success
- Planning and monitoring brand budgets to ensure financial efficiency
- Sharing, reusing, and leading the global brand community to promote best practices
- Developing and implementing strategies to increase brand awareness and loyalty
- Creating core creative ideas and campaigns to support our brand strategy
- Defining compelling brand stories based on deep consumer insights
- Close collaboration with relevant country colleagues
These are the requirements you should meet:
- Completed studies in Marketing, Business Administration, or similar experience
- Several years of experience in brand management, ideally in the pharmaceutical or herbal sector
- Proven track record in developing and implementing brand strategies and campaigns
- Strong analytical skills and experience in conducting market research
- Creativity combined with a strategic approach
- Ability to work in a dynamic international environment and lead cross-functional teams
- Proficiency in English, both written and spoken
We offer you:
- A globally operating, family-owned company with a commitment to social responsibility
- Flexible working hours and home office options to support the balance between work and personal life
- Responsible fields of activity with a thorough onboarding process and performance-based compensation with attractive social benefits and company pension plan
- Exciting prospects in a globally growing company with diverse professional and personal development opportunities
Contact person
Bionorica SE o Human Resources
Theresa Frank
Theresa Frank
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