Paessler is looking for an experienced Paid Marketing Manager to lead the marketing strategy and execution of our paid inbound channels. The ideal candidate has a strong familiarity and understanding of paid search platforms, ad and landing page best practices, and digital marketing tactics.
The Paid Marketing Manager will report to the VP Marketing and will be accountable for lead, opportunity, and pipeline volume generated by the paid inbound programs.
YOUR TASKS
- Lead the strategic planning and execution of our marketing initiatives across all paid channels (primarily paid search) to maximize ROI.
- Build and manage paid media campaigns, including paid search, content syndication, display, re-targeting, and account-based marketing, within budget for maximum return
- Consistently evaluate and optimize spend through improvements to ads, landing pages, and user funnels to meet established KPIs and budgets
- Measure and report on performance of all digital marketing campaigns; audit success of paid efforts against goals (KPIs & ROIs)
- Collaborate with internal teams to improve and develop new landing pages and content while maintaining consistent messaging and brand voice
- Research and test new channels and vendors to expand reach and lower cost per acquisition
- Brainstorm and execute on new and creative growth strategies and demand generation tactics to drive more conversions
- Conduct A/B tests across lead generation programs to continuously improve yield from inbound traffic
YOUR PROFILE
- Prior 6-8 year work experience as a paid search specialist, preferably within enterprise software/SaaS or within a marketing agency.
- Expertise in Google Ads, Bing Ads, other paid marketing platforms managing campaigns and accounts at scale.
- Track record of achieving performance goals and maximizing ROI through effective management of campaigns and budgets
- Strong analytical skills with experience in utilizing data to optimize campaigns, uncover insights, and make informed decisions.
- Has problem-solving skills and adaptability in a fast-paced environment, with the ability to pivot strategies as priorities and data insights evolve.
- Collaborates effectively with creatives, developers, and product marketers to design compelling ad experiences that resonate with target audiences.
- Experience managing A/B testing and conversion rate optimization programs.
- Creative thinker and doer who can define problems and own solutions.
- BA/BS in Marketing, Business, Economics, or other relevant degree, or paid marketing experience.
- Experience with Content Management Systems (NEOS & Hubspot), CRMs (Salesforce), and Marketing Automation Platforms (HubSpot)
FACTS FOR YOU
- Flexible working hours and a familiy-friendly environment
- We love working in our beautiful office in Nuremberg, Germany but we are just as happy to work completely from home or something in between. It's your choice.
- Wide range of further training and personal development opportunities
- Time to deal with innovative topics and technologies
- A structured onboarding phase with support from experienced colleagues
- Paessler is a fast-growing midsized company that has been in the market for 20 years
- The company is focused on long-term goals and is currently comprised of 350 employees
INTERESTED?
Then simply get in touch with us via the application button.
As part of the screening process, all candidates will be required to submit a written case study assignment and a video presentation to demonstrate their problem solving skills and ability to articulate ideas.
Direct contact:
Susanne Gruber
contacthr@paessler.com One important note in closing:
For us, diversity matters! Of course, we welcome it and want to promote it to the best of our ability. Our job ads are directed at people, not at a gender (nor at a sexual orientation, an origin or a faith). If you see wording in our ads that refers to a specific gender, it's for ease of reading only. If you stumble across something that we could have done better, we ask you to point it out to us (also in the later application process). Individuality breaks linguistic boundaries, but our language must also evolve. Apply to us and make our corporate culture more colorful!
Susanne Gruber
contacthr@paessler.com One important note in closing:
For us, diversity matters! Of course, we welcome it and want to promote it to the best of our ability. Our job ads are directed at people, not at a gender (nor at a sexual orientation, an origin or a faith). If you see wording in our ads that refers to a specific gender, it's for ease of reading only. If you stumble across something that we could have done better, we ask you to point it out to us (also in the later application process). Individuality breaks linguistic boundaries, but our language must also evolve. Apply to us and make our corporate culture more colorful!
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