The Manager- Medical Communications & Corporate Sales role is an exciting role in the medico-marketing and content management sphere. It would be responsible for the development, management, and execution of a customer-focused content management strategy, in line with the company's strategy to become a full-service medical information provider in the healthcare domain.
The role is accountable for defining the project management plan including preparing and managing the content with internal and external stakeholders, KOL & medical society management, vendor management, managing products which range from print, electronic or live events, business development, and adhering to product and departmental budgets.
Operating as an individual contributor within the diverse and exciting Medical Communications & Corporate Sales domain, working in close partnership with various external and internal stakeholders including academicians, editors, KOLs, Researchers, Practitioners as well as colleagues including Publishers, Project Managers from the Editorial, Publishing, Sales and Marketing and Production teams.
Role & Responsibilities,
1. Content Strategy
- Work with pharmaceutical companies and Indian medical societies to develop evidence-based scientific documents.
- Develop local, reusable, and exportable medical content that is an integral part of our end-users work and study lives
- Medical writing skills
- Liaisoning with national & international publishers/societies/KOLs/vendors & agencies
2. Customer and Market Knowledge
- High level of market knowledge
- Develop strong product knowledge including that of competitors
- Continually monitor market trends and activities
- Establish a network of contacts, and identify potential authors across therapy areas from current and emerging opinion leaders, educators, and clinicians
3. Internal teamwork and collaboration
- Present new product information
- Contribute to the formation of marketing plans
- Undertake the field calling with Territory Managers and independently, as per need
- Work closely with sales colleagues to train the sales colleagues on selling propositions of upcoming products
4. Business Development
- Generate and drive new business via societies, KOL, Pharmaceuticals & other corporate