As a CRM Manager (f/m/d), you will assist in driving and implementing CRM marketing strategy for online casino clients. You will implement a marketing plan that will increase client retention, convert new players, and prevent churn. You will also be working with technical teams and provide support for marketing tools/software. You will be involved in all aspects of CRM marketing including day-to-day marketing activities, and be responsible for all CRM marketing activities.
Your tasks
Develop and implement a winning CRM marketing strategy, implement your plan, monitor your activities, and report business KPIs.
- Define CRM Casino schedules and action plans as well as coordinating execution, monitoring and reporting
- Create and manage targeted retention campaigns / promotions for all products
- Overall responsibility for B2C communications and VIP strategy
- Define and manage CRM workflows from brief requests to production, delivery and reporting, coordinating with varying stakeholders and departments (CRM, IT, Design, Customer Support, Product, BI)
- Detailed reporting on all CRM and retention activity, KPIs
- Propose any necessary changes or improvements to processes and strategies to achieve KPI targets
- Product Owner for CRM tools and platforms, including responsibility for expressing any needs for additional resources required for the team to ensure it delivers on targets and projects
- Liaise with designers on creatives and marketing tools
Your profile
- Bachelor's degree in Marketing, Public Relations, or any related field
- Previous experience in a related CRM marketing role preferable
- Experience with customer segmentation tools such as Optimove
- Data-driven, solution-oriented, analytical personality and user-oriented
- Creatively driven with acute attention to detail
- Excellent communication skills
- Self-motivated, organized, strong project management skills and an agile approach to handling ad-hoc situations
- Interest and knowledge of the online gaming industry
- Flexibility and calm under pressure
- Fluency in both English and German
Our offer
- Flexible working hours, hybrid work model, and a healthy work-life balance culture
- Training budget to support your personal and professional growth
- Daily fresh fruits, a wide selection of teas, fair trade coffee, and an in-house canteen at our Vienna HQ
- Subsidized public transportation, plus access to pool e-bikes and e-cars for both business and personal use
- On-site fitness room, MyClubs app points, along with fun sport- and company events
- A wide range of local employee discounts, offers, and healthcare benefits
- We are proud to offer a competitive base salary range of 50.000 - 52.000 EUR gross/year (paid in 14 salaries), thoughtfully designed to align with industry standards, taking into consideration the candidate's qualifications, skills, and relevant experience
About Greentube
Greentube GmbH, the global interactive unit of NOVOMATIC, is a leading developer and supplier of iGaming solutions. Greentube is a wholly-owned subsidiary of the NOVOMATIC Group, one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world. Greentube's industry leading omni-channel technology allows the convergence of online, mobile and land-based games. The well-diversified product portfolio includes Classic Slots, Table Games, Live Dealer Gaming, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Bingo and more.
Greentube GmbH
Wiedner Hauptstraße 94, 1050 Wien
www.greentube.com
Wiedner Hauptstraße 94, 1050 Wien
www.greentube.com
