CHIEF MARKETING OFFICER (ALL Genders)

München, DE

YOUR FUTURE WITH ALLPLAN

About ALLPLAN
 
ALLPLAN is a global provider of AEC software with BIM solutions for architecture, structural engineering, detailing, fabrication and construction. True to our "design to build" claim, we provide tools that enable earlier data-driven design decisions, support digital fabrication and leverage information throughout the entire construction process. Integrated cloud technology further optimizes interdisciplinary collaboration on building and infrastructure projects. Our innovative workflows empower architects, engineers, and construction professionals to deliver their projects more productively, safely, and eco-consciously. 
 
Around the world, over 700 dedicated employees continue to write the ALLPLAN success story. Headquartered in Munich, Germany, ALLPLAN is part of the Nemetschek Group - a pioneer for digital transformation in the construction sector.

Start your career at ALLPLAN now! 

YOUR TASKS

EXPERIENCE MEETS CHANGE
  • Develop and implement a strategic marketing plan aligned with company objectives to enhance brand awareness and drive customer acquisition in the AEC industry
  • Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making
  • Create and manage marketing campaigns across multiple channels, including digital, social media, events, and industry networks
  • Collaborate with product management to ensure effective positioning and messaging of our software solutions
  • Analyze market trends, customer insights, and competitor activities to identify growth opportunities and maintain a competitive edge
  • Manage the marketing budget and allocate resources effectively to maximize ROI
  • Work closely with the sales team to develop and implement strategies for digital demand generation, nurturing, and conversion
  • Establish key performance indicators (KPIs) and regularly report on marketing and sales enablement effectiveness to the Executive team
  • Manage events and industry engagement globally, including regional marketing organisations dotted-line reports

YOUR PROFILE

COMPETENCE MEETS CHARACTER
  • 15+ years of marketing experience, with at least 5 years in a senior leadership role, preferably in the AEC or software industry
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • Proven track record in developing and executing successful B2B marketing strategies
  • Strong understanding of the AEC industry, its challenges, and software needs
  • Experience in sales enablement, including the development of training programs and sales collateral
  • Excellent leadership, communication, and interpersonal skills
  • Data-driven mindset with proficiency in marketing analytics, state of the art marketing tools and CRM systems
  • Demonstrated ability to think strategically and creatively in a fast-paced environment
  • Ability to speak, write and communicate in English in a professional context - other languages desirable

WE OFFER YOU

We offer a stimulating and modern working environment where you'll be constantly learning and developing new skills. You'll also benefit from the stability of a financially sound organization and the chance to advance your career as we continue to grow.
  • Flexible working hours and mobile working options: Achieve a healthy work-life balance
  • Comprehensive wellness program: Including a fitness program, meal allowance for our on-site canteen, and free drinks and fruit to keep you energized
  • Extensive employee benefits program: Take advantage of discounts, special offers, and other perks
  • Regular team events and special leave options: We value team spirit and recognize the importance of personal time
  • Convenient commuting: Enjoy free parking and excellent public transportation connections to our Munich office

YOU AND US

Thrive in a Dynamic Environment: Shape Your Future With Us!
 
Are you looking for a career that's both challenging and rewarding? Do you want to be part of a company that's rapidly expanding and offers ample opportunities for professional growth?Join our team and become a key player in our exciting journey! 
If you're ready to make a real impact and enjoy a fulfilling career with a company that values its employees, we encourage you to apply!
 
YOU FEEL APPEALED?
Then we look forward to receiving your application (curriculum vitae and references), stating your earliest possible starting date and your salary expectations, to us
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